A successful strategy enables teams to gain and sustain a competitive advantage over a long duration against some very bright and knowledgeable teams,” said Stone. The most challenging aspect of the project was to plan, develop, and maintain a strategic direction while at the same time resisting the urge to succumb to market pressure, which in Glo-Bus, is comprised of other competing students. "The Globus simulation was a challenging project that provided us with the opportunity to collaboratively demonstrate our comprehension of functional areas in business-including management, finance, marketing, operations, and forecasting. This is a capsule class students apply the strategy theory that we learn in the class in an actual simulation in which they have to run a camera manufacturing company-a global company that has a presence in Asia, Europe, South, and North America.” "We don't do this in class, but this is part of what they learn in the class. The ranked student team consisted of Richard Stone and Shelby DeMello. Their overall game-to-date score of 110.0 tied for the best overall game-to-date score performance of the week worldwide, no small feat.Īccording to Clark, the simulation the students created was informed by material they learned during their normal coursework.
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